We had the pleasure of attending this year’s Accredited Snow Contractors Association Executive Summit, held from August 2 to the 4th at the Grand Summit Hotel in Park City, Utah. Constantly looking for opportunities to learn more about our industry and best snow and ice management practices for clients, the ASCA Executive Summit is always a wealth of information regarding every winter weather management requirement.
As an annual conference that is focused on the business needs of the snow industry, the ASCA Executive Summit always brings in dynamic speakers to discuss the industry and how participants can improve their respective business operations. This year’s summit addressed the business management topics that every business faces how to better communicate with employees, increase bottom lines, and reach potential customers.
This year, we had access to high-level education that focused on the economy, sales and marketing, lawsuit and protection, and culture building of the snow and ice removal industries. Sessions we attended included the U.S. Economy and How It Will Impact Small Business, which looked at present and future factors that will have an impact on how we operate in New Jersey and New York; How to Become the Wikipedia of Your Industry to Build Your Brand Business, which looked at building online trust with consumers and how this kind of branding can position a business as the go-to option; Lawsuit Protection for Both Your Personal & Business Assets, which was a hands-on presentation that focused on asset protection for business owners and key employees; and The Practical and Sustainable Way to Build a High-Performance Culture, which taught us how to create the culture we want to have at Xtreme Snow Pros.
In addition to the high-quality talks and workshops, the Executive Summit also hosted Snow Magazine’s annual Leadership Awards and Top 100 ceremony, awards of which Xtreme Snow Pros were able to take home. The awards ceremony recognized snow industry professionals for their leadership within the industry as well as within their own personal organization.
Like every ASCA event, our team was met with an abundance of new information that our executive team is already integrating into our structure. They plan to adopt new management practices and refined equipment for expediting all of our processes this winter.